So the other day, I took a look at my online shop and noticed that it really needed an overhaul. Now, I think I suck so badly at branding and creating logos and such, but I thought I’d give it a go for my shop and really get something that I really like and that fit all the handmade goods I’m selling. I wanted to keep the color scheme I’ve been using since the shop’s inception in 2011, so I decided to create a mood board for it. I’ve never created a mood board for anything in my life, but I figure it’ll help me simplify what I wanted. I wanted a very minimalist store logo and layout, so I gathered bits and pieces of the old logo and tried my best.
I think it all came out so great! I’m currently in the process of fixing up the layout of the site to match and while my store is still opened for business, you’ll see how it’s all progressing. I think I got it exactly how I want it to look, but it’s a bit blah cause I now need to take all new product images, so that everything matches and so it all looks cohesive. That is going to be so time consuming, but I hope to do it all little by little. So for right now, we all must endure the old images, which looked okay on the previous layout, until I can find the time (and think of a display idea) to take these pictures. I also have to go through all of my inventory and see what needs to be retired from the shop and repurposed. I’m also thinking of creating more paper products, like mini notebooks and maybe stationary cards, but we’ll see. I might also make more dreamcatchers, just because they’re so lovely and I really want to experiment some more with them.
I’ve just given myself loads to do! I’ve been a bit lazy as of late, because I just didn’t have much to do, and was a bit uninspired as well. I have been keeping up with my 2013 Project Life project, which I think is weird considering my failure at it last year, but it’s coming out so great so far, that I’m super proud of myself. But for the most part, I haven’t been doing much and I found myself bored the other night, which is why I decided to take the time now to redesign my shop. I’m so glad I did though. It’s looking so great and like an actual brand. Now I just need to figure out how to take these pictures so that they look light and bright and lovely.